Filed under: Interesting, Media, Played Out, Viral | Tags: character ads, innovative, neverending, Orange, overexposure
This campaign is really cool. I loved the TV spots. The web site is innovative and definitely fun to navigate. However I think that Orange UK, the cell phone provider who is offering “pay as you go” cell phone services and unlimited texts may have gone a bit overboard with the campaign. I spent about five whole minutes trying to scroll down to the bottom of the page. It is, in fact neverending (at least for people who don’t have actual work to do from 9-5). Cool thing: there are Easter Eggs hidden with prizes such as free cell phone chargers if you have the patience to search.
I’m all for character advertising, but with ad campaigns such as the Gecco for Geico and the Cavemen for something… I can’t even remember while I’m typing this and now I’ve lost my train of thought! These characters have created such a buzz that, to me, it’s insufferable. I think that the message may be getting lost in the medium.
Thoughts?
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That website blew my mind. Pretty cool and a smart tie in (unlimited site, unlimited texts).
I do see your point that some campaigns are too concerned with “hookability” rather than messaging, but think that the cavemen and gecko (both are geico campaigns) represent the two different sides of this argument. The gecko’s always been about saving us money. The cavemen, on the other hand, used to be about the ease of using geico, but now have morphed into their own thing – to the detriment of the brand IMHO.
Comment by kickballsuperstar November 9, 2007 @ 2:34 pm