The Ghost Man – where the beat, discrete and elite come to talk about sheet.

Tia sent me a link to this piece in AdWeek about how the University of California at Berkeley is now using YouTube to “air” segments, or entire semesters, of courses.

I love this quote so I’m pasting it up here verbatim:

“For YouTube, it further legitimizes their role in society because it is not just for idiots who want to put their latest party video online,” says Andy Bateman, CEO of Interbrand, New York. “It is about real substantial, useful interactive content. Berkeley is the first, so run the camera forward five years when every university is posting their curriculum and the students are spending even more time on YouTube. You have more eyeballs for more time being engaged in YouTube’s content, and that has to be good for business.”

There are a million reasons why this is a step in the right direction.  Aside from the ability to dramatically increase enrollments for colleges/universities in addition to provide convenient, effecient and effective ways of providing an education for those who are interested, there’s also the possibility to advertise to a laser-specific audience here.  Want to sell more external hard drives, organizers or Taco Bell?  Who better than someone glued to a monitor at 10PM?