Filed under: Interesting, PR, Viral, new media | Tags: Coke, law suit, mail, Viral
What do you do when your product branches out into many different varieties: Diet, Caffiene Free, Lime and now Zero!?!? Coke Zero is a product that claims all the taste of the original Coca-Cola and zero the calories. How dare they, says Coke! In fact, they are so heated they hired a law firm “Covet & Yourminy”. Months ago, as an “in the know” marketer, I came across this campaign and decided that I, too, would like a chunk of this law suit.
Two days ago I got my payout. A sweet coozy and a coupon.
The coozy front
The coozy back and coupon
It’s quite the marketing campaign. I think it’s great. It’s funny, informative, and actually calls me to action (I want to try a Coke Zero!). And even if I didnt’ want to pay— they gave me a coupon for a free one!
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I LOVE this! It’s weird and funny and kooky. It definitely differentiates CZ (that’s Coke Zero for you newbies) from the pack…
Comment by kickballsuperstar November 20, 2007 @ 9:28 pm