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Big Marketers Greatly Increase Cyber Monday Activities

Produced by Hoag Levins

Published: November 27, 2007

Videography: Steve Raddock

Nearly one-third of all U.S. adults shopped online on Cyber Monday this year. That’s a dramatic increase from the 17% who did the same last year. <!– Videography: Hoag Levins –>

NEW YORK (AdAge.com) — Even though the term was coined just three years ago, “Cyber Monday” has become a major concern for big marketers in the critical holiday gift-buying season. Last year, the websites of 43% of the country’s national retailers offered Cyber Monday discounts or incentive promotions. This year, 72% were making such offers in hopes of boosting holiday sales. In other news in this 3 Minute Ad Age, Unilever finds itself embroiled in controversy over its contradictory Dove and Axe ad campaigns, and Starbucks, a brand that once boasted it didn’t need to advertise, has launched its first-ever national TV ad campaign.