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The Love Doctor Imposes His Services
December 20, 2007, 1:07 pm
Filed under: Media, new media | Tags: , , ,

I just saw an article supports two things I agree with:

1) Overlay ads – the new, pop-up esque media that talks to you when you don’t ask it to- is obnoxious.
2) Trace Adkins,  the man who brought us the gem”Honky Tonk Badonkadonk” should not be allowed to make any more music.

Check it out here at AdRants, it’s a short post.

Trace Adkins aka ‘The Love Doctor’ (WTF?) Hypes Album With Overlay Ad

trace_adkins.jpg

Don’t you just love online ads that appear out of nowhere, blocking the content you are trying to read and distracting you with sound? Of course you do which is why you’ll love this Innovate Ads overlay ad appearing on 25 radio station websites featuring Trace Adkins hyping his new album and single, Love Doctor. Could the dude droll on the country shtick any thicker? I guess you just might also have to love country to love this ad.

What do you guys think of overlay ads?  We’ve been talking a lot lately about new Internet/ Interactive media and this is sort of new.  It has evolved a lot since it first came on the scene however I find it annoying.  Though, if the client agrees to try it out most of the ads are pretty creative.  I see pros and cons.  You?


2 Comments so far
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I hate ‘em. They’re intrusive – regardless of how creative the ad itself is. I’d rather see something along the lines of “This site/page/article/shiny new llama is brought to you by whatever, incorporated.” and let the advertiser skin the site/page/article/llama however they’d like, provide links to whatever, inc’s site/promotion/llama brush, and provide space for an ad that can be watched voluntarily…

Comment by kickballsuperstar

When I studied Interactive Design, we fooled around with coding that allowed the ad/web pages/any content to exist outside of the browser window using Flash. I can see how this capability could be used in an innovative and creative way, but just slapping a web banner ad into a floating window isn’t it. I say, Pass.

Comment by tiavamp




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