Comments on: All about Widgets http://kickballsuperstar.wordpress.com/2008/01/21/all-about-widgets/ Fri, 27 Jun 2008 12:59:57 +0000 http://wordpress.com/ hourly 1 By: tiavamp http://kickballsuperstar.wordpress.com/2008/01/21/all-about-widgets/#comment-29 tiavamp Wed, 23 Jan 2008 20:23:45 +0000 http://kickballsuperstar.wordpress.com/2008/01/21/all-about-widgets/#comment-29 uh oh... look what i found... adweek.com "Online advertising will face a number of hurdles over the next year, according to Deloitte's Media Predictions report, published today (January 22). It predicts that consumers will become hostile towards to online advertising, as part of a backlash against behaviour tracking. This antipathy towards online advertising will not be helped by slowing in the growth of broadband connections in key markets, such as the US and the UK. Deloitte say that advertisers should offer the user incentives, such as free content, for using online advertising. The report also says the industry should position online advertising as one part of the media mix within a campaign, not as a lone platform to go head-to-head with traditional media. Competition from traditional media will also rise, with TV bolstered by internet television. The sector must also watch for greater regulatory pressure as online advertising becomes more successful." uh oh… look what i found…

adweek.com
“Online advertising will face a number of hurdles over the next year, according to Deloitte’s Media Predictions report, published today (January 22). It predicts that consumers will become hostile towards to online advertising, as part of a backlash against behaviour tracking.

This antipathy towards online advertising will not be helped by slowing in the growth of broadband connections in key markets, such as the US and the UK.

Deloitte say that advertisers should offer the user incentives, such as free content, for using online advertising.

The report also says the industry should position online advertising as one part of the media mix within a campaign, not as a lone platform to go head-to-head with traditional media. Competition from traditional media will also rise, with TV bolstered by internet television.

The sector must also watch for greater regulatory pressure as online advertising becomes more successful.”

]]> By: Meggizzle http://kickballsuperstar.wordpress.com/2008/01/21/all-about-widgets/#comment-28 Meggizzle Tue, 22 Jan 2008 18:17:10 +0000 http://kickballsuperstar.wordpress.com/2008/01/21/all-about-widgets/#comment-28 I think this is definitely something we can introduce to our clients who are aching for some web based activity (or the clients that we are aching to get some web based activity going for). It's a cool "how to" and I use widget constantly. The interesting thing is that there a widget was created for a reason and you can guarantee at least one person is using it. Though, I have to say my favorite part of this article was the appearance by Flight of the Conchords and Harry Potter! I think this is definitely something we can introduce to our clients who are aching for some web based activity (or the clients that we are aching to get some web based activity going for). It’s a cool “how to” and I use widget constantly. The interesting thing is that there a widget was created for a reason and you can guarantee at least one person is using it. Though, I have to say my favorite part of this article was the appearance by Flight of the Conchords and Harry Potter!

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