Below is an article about a company that is adding a place for comments, ratings, basically blog activity before and after an ad you will find online. Take a look…
Chitika Launches Ad Unit with Live-In Social Features
 The new unit Blog advertising company Chitika has released a viral branding unit designed to get people talking about brands right inside the ad. The unit acts as a vessel for banner ads or video. Components include tabs for commenting on the brand or product, and the ability to rate and share opinions across social networks of choice. Additionally, the unit has targeting capabilities that perform well at the site, category and keyword levels. Chitika provides detailed analytics reports that summarize metrics like impressions, clicks, number of comments and votes. View a sample of the ad here. |
Filed under: Media, new media | Tags: crap, love doctor, overlay ads, trace adkins
I just saw an article supports two things I agree with:
1) Overlay ads – the new, pop-up esque media that talks to you when you don’t ask it to- is obnoxious.
2) Trace Adkins, the man who brought us the gem”Honky Tonk Badonkadonk” should not be allowed to make any more music.
Check it out here at AdRants, it’s a short post.
Trace Adkins aka ‘The Love Doctor’ (WTF?) Hypes Album With Overlay Ad
Don’t you just love online ads that appear out of nowhere, blocking the content you are trying to read and distracting you with sound? Of course you do which is why you’ll love this Innovate Ads overlay ad appearing on 25 radio station websites featuring Trace Adkins hyping his new album and single, Love Doctor. Could the dude droll on the country shtick any thicker? I guess you just might also have to love country to love this ad.
What do you guys think of overlay ads? We’ve been talking a lot lately about new Internet/ Interactive media and this is sort of new. It has evolved a lot since it first came on the scene however I find it annoying. Though, if the client agrees to try it out most of the ads are pretty creative. I see pros and cons. You?
FedEx Goes into Virtual Gift-Giving with ‘Launch a Package’
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FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box. Created by Atmosphere BBDO, the site is part of FedEx’s sponsorship of NASCAR car No. 11, driven by Denny Hamlin, according to DM News. The microsite evolved from an interactive banner ad FedEx crafted last year. It invited users to pull back a slingshot and launch a package out of the ad. This is a really great way to get people participating on their site. It shows how easy it is to use their site, as well as send a package with FedEx. Very creative. Check out the link! |
Top 10 US Social Network and Blog Site Rankings Issued for Oct.
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MySpace.com again crowns rankings of top US social networking sites, with more than 58.8 million unique visitors in October, according to custom lists of top US social networking sites and blogs compiled by Nielsen Online, reports MarketingCharts. Google’s Blogger remains atop blog site rankings, with 34.1 million visitors. Ranked second among social networking sites, Facebook increased its number of visitors to 19.5 million, up 125 percent vs. Oct. ‘06. MySpace visitors increased 19 percent year over year.
The top 2 social networks’ number of visitors increased from September, whereas those ranked 3rd through 4th decreased visitor numbers slightly from the previous month. (Compare with Sept. social network data.) Among blog sites, top-ranked Blogger increased visitors 58 percent from the year-earlier period, reaching 34.1 million visitors.
More impressively, however, WordPress moved up the rankings to No. 2, having grown a whopping 444 percent compared with the year-earlier period. It accounted for 11.4 million visitors, up from 2.1 million last year. Six Apart’s Type Pad, dropping to No. 3, also grew 20 percent to nearly 10.6 million visitors in October. (See this table to make month-to-month [Sept. '07 vs. Oct. '07] comparisons for blog sites.) |
Filed under: Interesting, Media, Played Out, Viral | Tags: character ads, innovative, neverending, Orange, overexposure
This campaign is really cool. I loved the TV spots. The web site is innovative and definitely fun to navigate. However I think that Orange UK, the cell phone provider who is offering “pay as you go” cell phone services and unlimited texts may have gone a bit overboard with the campaign. I spent about five whole minutes trying to scroll down to the bottom of the page. It is, in fact neverending (at least for people who don’t have actual work to do from 9-5). Cool thing: there are Easter Eggs hidden with prizes such as free cell phone chargers if you have the patience to search.
I’m all for character advertising, but with ad campaigns such as the Gecco for Geico and the Cavemen for something… I can’t even remember while I’m typing this and now I’ve lost my train of thought! These characters have created such a buzz that, to me, it’s insufferable. I think that the message may be getting lost in the medium.
Thoughts?
There’s an article in Strategy + Business about the a-changin’ times in our industry. Booze Allen’s Richard Rawlinson says, “The typical business marketing career has attracted gregarious people who operate comfortably within a familiar professional culture with well-defined techniques.”
Well, duh, some of you may be saying. But here comes the cool part. Or, at least what I thought was cool…
“But now marketers must not just select and purchase proven instruments. They must envisage, shape, and develop new tools for designing and engendering more effective consumer connections. This demands an openness to experimentation, an inclination toward pioneering, and an ability to integrate marketing with strategy as never before. The new marketing team must do this while honing the number crunching analytical ability that is needed to justify and fine-tune new strategies.”
I’ve always longed for the day when an agency could bust out some killer creative for a client, and follow it up with surveys, studies, etc to explain why we done did what we did.
It just goes to show, though. Homework doesn’t stop with school.
